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Alternative Outlook

45 Lafone Street
Shad Thames
London SE1 2LX
Call: +44 (0)203 375 1706

What others say...

There can be no other criterion, no other standard than gold. Yes, gold which never changes, which can be shaped into ingots, bars, coins, which has no nationality and which is eternally and universally accepted as the unalterable fiduciary value par excellence.
Charles de Gaulle, President of France (1890-1970)

For more than two thousand years gold's natural qualities made it man's universal medium of exchange. In contrast to political money, gold is honest money that survived the ages and will live on long after the political fiats of today have gone the way of all paper. No other commodity enjoys as much universal acceptability and marketability as gold.
Hans F. Sennholz, author & economist of Austrian school (1922-2007)

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London–based gold bullion dealers

Why Invest in Gold?

Gold can outperform the market in a downturn

Gold is generally seen as a counter-cyclical investment, which means that it tends to thrive when other asset classes are suffering. Right now, we are in the middle of what could turn out to be a protracted lull in stock market growth, as companies around the world struggle to find a way through the global downturn.

As experienced gold dealers, we've picked out 5 arguments that support the view that gold will be a strong performer in the immediate future:

Price Trends

The growth in gold values has been extremely solid on a long term trend, rising by more than 50% in the last 3 years, 150% in the last 5 years and 250% over the last 10 years. Many of the external factors likely to impact on gold prices would suggest that this trend is more likely to continue than to end.

Limited Supply

Central bank gold sales dropped 46% in 2008, meaning less gold was released onto the market. Meanwhile mining supply declined for the 3rd consecutive year and may decline up to 15% over the next 5 years due to low exploration investment over past the past decade.

Solid Demand

Demand for investment gold is up 280% since Quarter 1 2008 according to the World Gold Council, while legalisation of private ownership in China has also boosted consumer appetite for the asset. With banks failing around the world, more countries are preserving natural resource profits in gold.

Significant Buyers

China has doubled its gold reserves while a number of other major buyers have been steadily increasing their holdings, such as the Oil producing nations, the Warren Buffet fund, Royal families, NYSE exchange funds as well as a number of private individuals.

Consensus of Opinion

The majority of observers all believe that future price growth in gold will be healthy. The Daily Telegraph predicts a price of $1,500 per ounce in the next year, while ECU are expecting prices to reach $2,000 per ounce by 2010. Merrill Lynch and Citigroup go even further, expecting prices to reach anywhere up to $3,000 per ounce at some point during the next 3 years.

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